Ecowise Products

Sundew ecowise – The Next Generation of Natural Pest Solutions

A Changing Market, A New Direction

The pest management industry is undergoing a profound transformation. Around the world, consumers, regulators, and pest professionals are demanding solutions that balance effectiveness with safety, sustainability, and environmental responsibility. Traditional chemical controls have served the industry well for decades, but today’s customers are asking new questions: What’s in the product I’m using? Is it safe around my family, pets, and the environment?

At the same time, pest managers are facing growing scrutiny about chemical use, resistance development, and the public perception of pesticide applications. The result is a market that is shifting rapidly toward natural, low-impact, and eco-friendly alternatives.

Sundew has recognised this shift and taken decisive action. Our answer is Sundew ecowise – a new generation of natural pest management products powered by the proven active ingredient Spinosad, combined with Sundew’s innovation in formulation and delivery.

Why Consumers Want Safer, Natural Products

Consumer expectations have evolved significantly in recent years. Today, homeowners, businesses, and facility managers place enormous importance on:

• Safety for people and pets: Families and workplaces want reassurance that pest control solutions won’t compromise health.
• Environmental responsibility: Eco-conscious customers want products that minimise ecological impact, protecting pollinators and the wider environment.
• Transparency: Clear labelling, natural origins, and trust in the science behind the solution.
• Performance: Natural products must still deliver professional-level results. Customers are no longer willing to accept “green” alternatives that don’t work.

This convergence of demands has created a once-in-a-generation opportunity. Pest professionals who can offer natural yet powerful solutions gain a significant competitive advantage.

Why Spinosad?

At the heart of the current Sundew ecowise range is Spinosad, a naturally derived active ingredient originating from the fermentation of the soil bacterium Saccharopolyspora spinosa. Recognised globally for its unique mode of action, Spinosad offers:

• Proven efficacy against a wide range of insect pests
• Low toxicity to humans, pets, and many non-target organisms
• Favourable environmental profile
• A natural origin, supporting eco-conscious pest management strategies

It is this combination of performance and safety that makes Spinosad the cornerstone of the current Sundew ecowise brand.

Spinosad Safety Profile

Safety is at the core of our eco-friendly pest solutions. Spinosad is renowned not only for its effectiveness against pests but also for its exceptional safety profile. To put this into perspective, scientists measure toxicity using the oral LD50—the dose required to kill 50% of test animals (mg per kg of body weight).

Compound	Oral LD50 (mg/kg)
Bifenthrin	43
Indoxacarb	179
Table Salt	3,000
Spinosad	3,700

As the table shows, Spinosad is even safer than table salt, with an oral LD50 of 3,700 mg/kg. In comparison, widely used synthetic insecticides like bifenthrin and indoxacarb are far more toxic, with LD50 values of 43 mg/kg and 179 mg/kg, respectively.

This outstanding safety margin makes Spinosad ideal for use in both professional and residential environments, giving you peace of mind while delivering powerful pest control.

Why Sundew is Building Around ecowise

Sundew has always been committed to equipping professional pest managers with the most innovative, practical, and effective tools. The launch of Sundew ecowise is not simply about introducing new products; it is about creating an entirely new category within the pest control market.

By developing a dedicated range under the ecowise brand, Sundew is:

• Providing leadership: Showing the industry that natural products can deliver real, professional results.
• Giving choice: Allowing pest managers to tailor solutions to customer preferences for natural and low-impact treatments.
• Future-proofing businesses: As regulations tighten and consumer expectations rise, ecowise positions pest professionals ahead of the curve.
• Building trust: The ecowise brand tells customers, at a glance, that they are choosing a product with natural credentials backed by Sundew’s reputation for excellence.

Why It Matters – The Bigger Picture

The importance of Sundew ecowise extends beyond individual pest control jobs. It represents a commitment to:

• Protecting communities: Delivering safer environments in homes, workplaces, schools, and public spaces.
• Safeguarding the environment: Reducing reliance on synthetic chemistries and preserving biodiversity.
• Supporting professionals: Equipping pest managers with tools that meet modern demands and build business opportunities.
• Driving innovation: Encouraging the entire industry to think differently and embrace the future of pest management.

The Future is ecowise

The market is changing. Customers want safer, natural, effective products – and Sundew is leading the way with the launch of Sundew ecowise.

Sundew ecowise is more than a brand – it’s a movement toward the future of pest management. By choosing ecowise, pest professionals can deliver outstanding results, build customer trust, and contribute to a healthier, more sustainable world.